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Blog Money

I suppose this was all inevitable. But it seems that the wide world of blogging is beginning to take the shape of all other high-growth popular things in life. It looks as if there's a lot of money to be made with blogs (some real money, and some... well, not so real). And I'm not talking about blog hosting companies or those "evil" blog advertising people. I'm talking about blogs as businesses (to buy and sell) and some other cool creative ways to add value to your blog.

BlogShares is a site that I found the other day via a Google search. This may very well be one of the coolest sites I've ever been to by far. BlogShares is, according to the about page on the site, "a simulated, fantasy stock market for weblogs where players invest fictional money to buy stocks and bonds in an artificial economy where attention is the commodity and weblogs are the companies."

Each registered user gets an account with $500 of pretend money to start with and (if you have a blog) 1,000 shares of your own blog.

"Weblogs, or blogs for short, are valued by their incoming links from other known blogs. In effect, links become the business deals in the simulation and players speculate on the fortunes of thousands of blogs by buying and selling shares."

Apparently, this blog you're reading is currently valued just under $5,000 and is grossly undervalued. Good to know. Also, all the outgoing links on this site have a value of $843.23 each. So for those of you who have links on my site... I'll bill you. This site has a ton of cool features like charts and graphs (which I love) and also allows for LBO's and gifting for more advanced players in the game.

In other blog money news (although this time, real money), Jeremy Wright of Ensight, practically held an online bidding for the sell of said blog. Then on September 16, the bidding had officially closed. Sell price is believed to be as high as $10,000+ (unconfirmed and completely estimated). According to Mr. Wright, once it's sold, "all the details will be posted online."

Perhaps Wright should be holding out for more. BlogShares shows his blog trading at $224.10 a share (although listed as overpriced). Total valuation for the blog? $115,243.02 (fake money, of course). Is it overpriced? Perhaps. Maybe the fact that Jeremy Wright sold off 138,113 of his own shares for his own blog on September 15, the day before the announcement that the bidding for his blog was closed, could be a sign. But if this becomes the first blog to be sold for real money, I'm sure it will get a lot of publicity for it... which, of course, will drive up the price of those (not real) shares.

September 21, 2004 | Permalink


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» Trade Me Soon from VodkaFish
So I was reading more about Jeremy's sale of his blog, ensight.org and fine his latest post with a bunch of quotes from other blogs about it. So BJ's post stood out to me because I'm not really up on Blogshares. To quote the site, Blogshares is: ... [Read More]

Tracked on Sep 22, 2004 12:02:12 PM


I think Jeremy is doing the right thing. There is a thin line between coming away with money and being greedy and I feel that Jeremy is doing what's right for himself and his family and not being greedy (or selling out).

Should he hold out for more? Nah... Not because Blogshares tells him to at least.

Blogging has taken this weird turn to money over the last few months. Most people put up "Donate" buttons or simple ads, and that's fine, everyone has to support the site that they are working on. My question is, how long until we see full blown "pay to view" blogs?

Posted by: | Sep 21, 2004 10:40:52 AM

I don't think he's doing the wrong thing at all. And I don't think selling a blog is bad in any way. I think it's awesome that Jeremy has essentially created such an asset that he could command such an asking price. In business, that's a great skill!

And I don't really think he should hold out for more just based on BlogShares' valuation of his blog... just a heavy dose of my sarcasm to link the 2 topics.

Dontate and ad buttons on blogs are cool. Again, it's a great way to turn your blog into an asset that puts some extra cash in your pocket. And hopefully, we'll never see "pay to view" blogs, but that won't shock me when/if we do.

But hey... if it makes anyone feel better, this blog will always remain free of charge!

Posted by: BJ | Sep 21, 2004 1:33:46 PM

I guess there have been other blogs already that changed hands. Cablenewser, for instance, was transferred to another domain a few weeks ago.

Posted by: Mario | Sep 22, 2004 10:21:59 AM

Fascinating. My much neglected blog is worth $33,400. But I doubt I could get $5000 for it in real money. I think a key to selling blogs will -- like everything else -- in creating a good brand. And this starts with having a good name for the blog.

I noticed on Laura Ries' blog, The Origin of Brands, she recently posted on what makes a great name.

Scott Miller

Posted by: Scott Miller | Sep 22, 2004 10:27:05 AM

BJ, that first comment was mine... For some odd reason it didn't post my name and stuff.

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