Scott Bedbury: A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Scott Bedbury is a cool dude. He headed up Nike's advertising for nearly 10 years during the Just Do It and Bo Knows days and then headed marketing for Starbucks for 3 years. Great book for anyone wanting to build a brand with substance!
Bryan Burrough: Barbarians at the Gate : The Fall of RJR Nabisco
$19 billion for a leverqaged buyout? Sure... you take a check?! This is by far one of my favorite "history" books of one of the worlds largest corporate take overs and how greed can easily corrupt an entire society.
Alex Wilmerding: Deal Terms - The Finer Points of Venture Capital Deal Structures, Valuations, Term Sheets, Stock Options and Getting Deals Done
A MUST have for any entrepreneur! Pricey? Sure. Worth it? Absolutely!
Seth Godin: Free Prize Inside: The Next Big Marketing Idea
Great book. And, more importantly, it comes in a cereal box! How cool can a book be? This is it.
Jim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
Research intensive. A great resource for companies who want to be great!
Al Ries: Positioning: The Battle for Your Mind
Classic. Absolute classic.
Howard Schultz: Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time
This is possibly one of my favorite books of all time. This book helped me form the foundation of what my company stands for. Not to mention, I'm a Starbucks fanatic.
Robert T. Kiyosaki: Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not!
I love not only this book, but the whole series. Highly recommended as a good starting point for all aspiring business people.
Laurence J. Kotlikoff: The Coming Generational Storm: What You Need to Know about America's Economic Future
Great book discussing the passing the buck of social security, medicare, and medicaid and some possible effects these programs will have on our economy as the baby boom generation begins to retire. Very eye-opening.
Al Ries: The Fall of Advertising and the Rise of PR
The "how to" for building any kind of brand (yes, even retail) without spending millions on conventional advertising.
ALEX BERENSON: The Number : How the Drive for Quarterly Earnings Corrupted Wall Street and Corporate America
An amazing account of recent history in corporate America and how it effected most modern-day stock investors. Might make you think twice about believing that annual shareholders report!
Al Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
This is my most recent read. A strong account of some very counter-intuitive notions in the evolution of products and branding. The Ries team does it again! Bravo.
Michael Silverstein: Trading Up: The New American Luxury
Discusses the cosumer buying trends for premium products and what that means to today's business environment.